Serve our supplier and customers.

The people of Phillips wish to make our firm the #1 full service supplier of alcoholic and related non-alcoholic beverages in the Madison and La Crosse marketing area serviced by our company. This goal will be accomplished in a manner that fosters mutual trust and reliance between Phillips and our customers. We will provide quality distribution services and value added support to our customers on a profile basis. We will encourage all employees to grow their knowledge of our products and our industry so they may be maximum assistance to our customers. We will seek to build positive relationships, through investment and cooperation, with all our suppliers so that we can successfully represent their products to our customers.


We know the territory.

Phillips is a locally owned company. Thus management has a direct stake in the success of the brands that Phillips represents. Local ownership means decisions can be made in a time sensitive manner that promotes effective marketing within our area's competitive environment. Phillips opened in Madison in 1928. Current management has operated the firm and lived in the community since 1961. Area customers identify with our effective and convenient local service structure. Phillips salespeople, office personnel, drivers and merchandisers live in the communities we service. These employees are an integral part of their home towns and bring good will to the trade and public. Our intimate knowledge of the local market is a real asset for our customers. Since we are a home grown company, we feel we can serve our customers best by working out marketing decisions tailored to our market.